Users will soon have a fresh option that enables them to lessen the volume of AI-created media appearing in their streams. This move comes as the platform announced that it now features in excess of 1 billion AI-generated clips.
Trial and Implementation
This change is being tested over the coming weeks before a full-scale launch. This development comes amid a increase in AI content, spurred by new AI video creators.
The Broader AI Trend
It has been noted that approximately one in 10 of the fastest-growing video streams on a popular video site exclusively feature AI-generated videos. A large amount of this output is classified as low-quality AI content, a phrase for substandard, factory-style content that is frequently nonsensical or dreamlike.
Our research shows that numerous viewers enjoy content produced via AI tools, from computer-generated images to science explainers, and we aim to provide users the power to see more or less of that, according to their own preferences,” said a company executive.
AI on the Platform
TikTok announced that there are currently over a billion videos on its network identified as artificially created. In total, in excess of 100 million pieces of content are added to the platform every day, making AI content a relatively small percentage of its overall inventory.
How to Adjust Settings
Members will be able to reduce or increase the volume of AI-generated videos they view by using the topic control feature in the app and picking AI-made media. Other topics that can already be controlled under the tool encompass news, clothing, beauty, and choreography.
Platform Guidelines
TikTok’s guidelines require content makers to label “realistic” AI-made content, and it bans dangerous fake videos of well-known individuals or emergencies. Any authentic-looking artificial content that is unmarked can be deleted under its user guidelines.
In addition, the service will henceforth attach an artificially created tag to content made using its own AI tools, or flagged by an collaborative effort for recognizing artificial media. This measure is aimed to deter users from seeking to evade the tagging system.
Responsible AI Funding
TikTok is also introducing a two million dollar awareness program for professionals and organizations to produce learning resources about responsible artificial intelligence. This program will assist non-profit groups dedicated to training coding and technology.
Moderation Strategy
The platform has defended its moderation strategy, following debate over intentions to make redundant hundreds of safety staff in the United Kingdom. It is planning to eliminate a significant number of roles in its user protection team in the UK capital, with worker representatives and online safety experts expressing worry that humans are being replaced by automated systems.
A company official stated that human moderation would still have a role, but AI can protect employees by filtering out the most distressing content before it is viewed by humans. TikTok announced a significant reduction in disturbing and violent content handled by content reviewers over the previous year due to intervention by its machine learning processes.
It is vital to integrate humans and technology to ensure user safety,” the executive stated. “We’ll have humans as involved in the system, but we further consider it’s very important to limit contact with harmful content as swiftly, which is why a significant AI assistance is proving valuable process content quickly.”
